Wally's Catalog Campaign

To promote Wally’s 2023 Holiday Catalog, Druewe led creative direction and production for a short-form video series spotlighting celebrity-founded brands featured in the collection. The campaign featured talent like Jason Momoa, Bryan Cranston, Aaron Paul, and Ian Somerhalder, each sharing their brand and a featured cocktail. Designed for Instagram and digital, the videos blended lifestyle and product storytelling to drive engagement and build excitement around the catalog. The series generated over 626,000 views and was shared 147 times, helping boost visibility and organic reach during the key holiday season.