Nike Air Zoom Superrep 2

As part of a brand partnership between Nike and fitness influencer John Gaines, Druewe was brought on to concept and produce content for the Nike Air Zoom SuperRep 2 campaign. Aimed at driving brand awareness on Instagram, the content merged Nike’s performance narrative with John’s personal aesthetic. Druewe led creative direction, production, and post, resulting in a highly engaged post that sparked conversation and strengthened product visibility within Nike’s target fitness and lifestyle audience.