Strategic Additions to the Story

When I was brought in as a creative consultant for Blue Plate Taco, the brand had strong local recognition but lacked a cohesive and consistent social presence. Their content leaned heavily on casual static images and outdated trends that didn’t reflect the breezy feel of dining by the beach in Santa Monica. My goal was to bring the brand’s atmosphere to life through stronger storytelling, intentional design, and a content strategy that supported real business goals: driving reservations, boosting to-go orders, and increasing brand awareness.

strategy & Direction

● Built and implemented a content strategy focused on visual storytelling and performance.
● Designed branded Instagram Story templates to promote menu items, reservations, and to-go offerings.
● Produced short-form Reels to spotlight the restaurant’s dishes, ambiance, and seasonal specials.
● Developed a content system to ensure consistency and guide future posts.
● Prioritized content with clear calls to action to drive bookings and strengthen brand loyalty.

I created two Reels to address a missing piece in the brand’s content strategy. Behind-the-scenes footage and dish preparation helped highlight the craft behind the menu and gave followers a more connected, authentic experience.

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