RESULT
12 videos brought in 717,297 total views and helped establish cocktails as a key pillar of their content mix.
Cocktail Content Series
As part of expanding the Wally’s world, I saw an opportunity to introduce a new recurring character to build consistency and trust with the audience. Featuring our mixologist, the series spotlighted seasonal and signature cocktails. I developed a simple, repeatable content structure that kept things fresh while making production efficient. The goal was to bring more personality to the brand in a fun, approachable way.
